Freely, a streaming service backed by major UK broadcasters, is expanding its offerings with the introduction of Spotlight Channels. This move aims to boost monetization opportunities for connected TV (CTV) operating system partners by providing a curated selection of channels within the Freely TV Guide. The initiative is a strategic move by Everyone TV, the joint venture behind Freely, to enhance the platform's value proposition for both partners and viewers. The Spotlight Channels will be available on channel 31 and channels 90-99 on Freely-enabled devices, offering a total of 11 potential channels. V, a company behind the VIDAA OS smart TV operating system, is Freely's launch partner, bringing a curated selection of channels to the Freely TV Guide. This partnership is significant as it allows V to showcase its high-quality streaming content to a wider audience through Freely's platform. The introduction of Spotlight Channels is seen as an exciting opportunity to drive discovery, viewing, and advertising revenues from free-to-air streaming channels. It provides viewers with greater choice and allows CTVOS partners to monetize viewing through advertising and channel promotion while maintaining Freely's core value proposition. Deep Halder, Chief Commercial Officer at Everyone TV, emphasizes the focus on building a platform that delivers long-term value across the ecosystem. Guy Edri, Co-founder and CEO of V, highlights the strategic importance of the UK market for V and the alignment with Freely's forward-thinking platform. The success of Freely is evident, with over 1 million weekly users during the Christmas week and a forecast to become the largest TV device platform in the UK by 2030. Additionally, Freely introduces a Showcase Channel on channel 100, offering short how-to, feature, and informational videos. This expansion demonstrates Freely's commitment to providing a diverse and engaging content offering, ensuring free, trusted TV remains easily discoverable in the streaming age.
